You may have heard of the newest tech term: web3. Web3, also known as web3.0, is a term that has risen in popularity alongside the advent of cryptocurrency and blockchain technologies. But what exactly is web3? To start, we have to go back to the beginning of the internet. This was
Start ups can be tricky business models. Most are not flush with cash or profits, and yet have many of the same expenses as normal businesses. One such expense is marketing. Marketing is extremely important for your start up, not just because start ups have inherently less exposure, but also
Email marketing may strike you as an old school strategy. After all, the marketing landscape has been absolutely revolutionized in the past 10 years with the advent of social media platforms such as Facebook, Instagram, and Twitter. People now check Facebook, Instagram, or Twitter in order to find new, innovative
Welcome to part two of our exposé on drip marketing! You can find part one here. In the second part of this series, we will cover more advanced techniques for drip marketing, including some of the softwares you can use and some case studies of successful examples other companies have produced. Automated
Think about the last sponsored ad you saw on social media. You probably saw an ad while scrolling through your Instagram feed, and you probably did just that, scrolled past it the first time you saw it. But maybe the third or fourth time you see the ad, it catches
Introduction When we discuss social media, we often point towards the “big three” platforms. These are Facebook, Instagram, and Twitter. Each one has their own strengths and weaknesses, and every social media user has their preference or favorite platform. Finding the optimal channel for your company’s digital marketing campaign can be difficult