zero Ω created a new growth plan and marketing strategy to build brand gravity and token awareness for PINGU
Our agency revamped PINGU’s social marketing operation, ramped up posting cadence, and created a much more effective content pipeline
zero Ω manages PINGU’s entire content strategy and pipeline, including the creative production of photos, video, graphic media, and written content
Our team managed key opinion leader (KOL) relationships, enhancing brand credibility and outreach through influencer and media partnerships.
PINGU’s public relations were revamped with zero Ω’s precision outreach method to guarantee insider network placements and public media awareness.
zero Ω has a strategic partnership with 2 market makers who support our web3 clients when they are looking to enhance their DEX an centralized exchange presence
When zero Ω began our partnership with PINGU, the project was nearly dead with next-to-no community engagement or token purchases. The PINGU X account had 110 followers, the token’s market capitalization was $30k. Through an integrated marketing growth plan, zero Ω has scaled PINGU to a million dollar meme brand with a market capitalization of 1.6M at the time of writing this. The social account continues to grow daily and the brand is positioned to be a long-term memecoin winner in the Solana ecosystem.
Token Price and Market Growth
Our integrated marketing efforts contributed to an impressive growth in PINGU's token price–a 50x increase in less than 1 month. This price growth was supported by more than a 10,000% increase in trading volume, demonstrating heightened market activity and investor interest. zero Ω’s marketing strategy created buyer demand and market FOMO for PINGU, ultimately creating newfound market penetration and a sterling brand reputation.
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