The last 12 months for many businesses have been tough–including some of the biggest brands in the world. When economic conditions tighten, consumers have to make tough decisions when it comes to consuming products and services. Businesses are no stranger to this and the best managed companies have systems in
We’re sure you’re familiar with the marketing and advertising adage, “positive word-of-mouth advertising is the best kind of advertising.” A saying that you may have learned in school, at work, somewhere along your career path, or even from a friend. A saying that almost certainly applies to one of your
