Email marketing is a powerful tool for businesses looking to grow and reach new customers. With over 4 billion email users worldwide, email marketing can help you reach a large and engaged audience, build brand awareness, and drive sales. In this article, we'll explore how you can use email marketing
A call to action (CTA) is a message that prompts your audience to take a specific action, such as visiting your website, signing up for a newsletter, or making a purchase. Creating an effective call to action is crucial for driving conversions and achieving your business goals on social media.
Instagram has become one of the most popular social media platforms, with over 1 billion monthly active users. As a business, using Instagram can help you reach a large and engaged audience, build brand awareness, and drive sales. In this article, we'll explore four ways you can use Instagram stories
The last 12 months for many businesses have been tough–including some of the biggest brands in the world. When economic conditions tighten, consumers have to make tough decisions when it comes to consuming products and services. Businesses are no stranger to this and the best managed companies have systems in
In today’s day and age of running a business, there are dozens of ways to get your business in front of your customers’ eyes. A multitude of advertising exists like never before, digital realms host your business’ information, and consumers can now share feedback regarding your business seamlessly for the
The advent of social media introduced an entirely new playing field within traditional marketing channels. As platforms grew, so did the most engaging accounts. The best creators, public figures, and influencers rose to prominence within the social-sphere due to several reasons, but no reason more important than their content production.
A/B testing, also known as split testing, is a powerful tool for businesses looking to optimize their marketing efforts and drive conversions. A/B testing involves creating two versions of a marketing asset, such as a landing page, email, or ad, and then testing them against each other to see which
Growing a brand on Instagram can be a challenging but rewarding task. With over 1 billion monthly active users, Instagram is a vast and highly competitive platform. However, with the right strategy, you can effectively reach and engage your target audience and grow your brand on Instagram. Here are some
Start ups can be tricky business models. Most are not flush with cash or profits, and yet have many of the same expenses as normal businesses. One such expense is marketing. Marketing is extremely important for your start up, not just because start ups have inherently less exposure, but also
Email marketing may strike you as an old school strategy. After all, the marketing landscape has been absolutely revolutionized in the past 10 years with the advent of social media platforms such as Facebook, Instagram, and Twitter. People now check Facebook, Instagram, or Twitter in order to find new, innovative
Welcome to part two of our exposé on drip marketing! You can find part one here. In the second part of this series, we will cover more advanced techniques for drip marketing, including some of the softwares you can use and some case studies of successful examples other companies have produced. Automated
Think about the last sponsored ad you saw on social media. You probably saw an ad while scrolling through your Instagram feed, and you probably did just that, scrolled past it the first time you saw it. But maybe the third or fourth time you see the ad, it catches
