/  marketing

A/B testing, also known as split testing, is a powerful tool for businesses looking to optimize their marketing efforts and drive conversions. A/B testing involves creating two versions of a marketing asset, such as a landing page, email, or ad, and then testing them against each other to see which

Email marketing may strike you as an old school strategy. After all, the marketing landscape has been absolutely revolutionized in the past 10 years with the advent of social media platforms such as Facebook, Instagram, and Twitter. People now check Facebook, Instagram, or Twitter in order to find new, innovative