Marketing is an ever-changing industry in which marketers must continually adapt to new mediums, algorithms, and communities in order to keep up with competition. With that being said, what are some of the biggest marketing challenges that every marketer will face in 2018?

1. Withstanding The Test Of Time

Time is the most valuable resource on earth, it simply cannot be created, not even by the best marketers. Basically, every marketer in the world wishes for more hours to work their magic. Unfortunately, we cannot make days longer and we cannot skip sleep. With more demand for marketing services as shown by economic growth studies, marketers need to become more efficient with our time.

Therefore, it is highly important for every marketer to stay organized, set reasonable goals and collaborate effectively. By simply stepping up organizational skills, an abundance of time can be created and used for other tasks. Hint: Getting a daily planner or notebook to plan out your day will do wonders for your efficiency! If you have already adopted a physical planner, you may want to test one of the many new tech-tools for project management.

2. Content Creation

In 2018, content is king. Without original content to drive your brand image it is often very challenging to experience growth. The problem? Marketers are having a difficult time coming up with an idea that is compelling for consumers with so many new trends. On top of that, marketers are spending copious amounts of time to make their content as authentic as possible while maintaining a clear and concise point. The key is to be innovative in the ways you express your brand and capture your audience, but remain business minded. That’s why the process of content creation is one of the largest marketing issues experienced in 2018. Most importantly, continue to prioritize authenticity in your content. 

3. Leveraging Analytics

Data flows through every device we use, as we scroll through content on each marketing platform. The ability to access a wealth of new technology can help you closely monitor and improve your processes. Each business should be taking advantage of this technology, running analytical reports monthly at a very minimum. Whether it’s improving the accuracy of a social campaign, or tracking traffic to your website, there are plenty of ways businesses can leverage their data to increase their output and efficiency. Take the time to learn how to integrate your data with different services to improve customer retention and your business’ financial return.

4. Business Credibility

The year is 2018, there are businesses stretching far and wide making competition thicker than ever. Being able to establish a business as a reputable company is much harder due to the abundance of sketchy companies flooding the market these days. Being as transparent as possible combined with genuine content can help establish credibility for a business. Showing passion in your niche and compassion for your followers will gain their trust. After all, business should be all about trust.

As the playing field continues to change update after update, marketers are forced to be at the top of their game harnessing new skills and sharpening old ones. Fortunately, the first step is realizing something isn’t working. For more help developing your marketing strategy contact us!