Instagram has become one of the most popular social media platforms, with over 1 billion monthly active users. As a business, using Instagram can help you reach a large and engaged audience, build brand awareness, and drive sales. In this article, we’ll explore four ways you can use Instagram stories and business features in 2023 to drive your business goals.

1. Delivering promotional content: 

Instagram stories are a great way to share promotional content with your audience. You can use Instagram stories to announce sales, discounts, and new products. You can also use the feature to showcase your products and services in action, highlighting the benefits and features to potential customers. To make your content stand out, you can use Instagram’s various creative tools, such as stickers, polls, and quizzes to make your stories interactive and engaging.

2. Sharing interactive community-building content: 

Instagram stories are a great way to build a sense of community and connection with your audience. You can use stories to share behind-the-scenes content, such as product development or team culture, to give your followers a glimpse into your business. You can also use the feature to ask for feedback and engage with your audience through polls, quizzes, and other interactive elements. By sharing this type of content, you can create a sense of authenticity and build a stronger connection with your audience.

3. Influencer takeovers: 

Influencer marketing can be a powerful way to reach a new audience and drive engagement on your Instagram account. An influencer takeover involves having an influencer take over your Instagram account for a day or week, sharing content with their followers and promoting your business at the same time. This can be a great way to tap into the influencer’s audience and drive traffic to your account. To make the most of an influencer takeover, be sure to choose an influencer who aligns with your brand values and has a loyal following that is interested in your products or services.

4. Built-in “Shop Now” integrations: 

Instagram has a number of features that make it easy for businesses to sell products directly through the platform. One such feature is the “Shop Now” button, which allows users to purchase products directly from your Instagram profile or stories. To use this feature, you’ll need to set up a business account and link it to a Facebook Catalog. This can be a great way to drive sales and make it easier for customers to purchase from your business.

Instagram is a very powerful tool for businesses looking to reach a large and engaged audience. By using Instagram stories and business features, such as promotional content, interactive community-building content, influencer takeovers, and built-in “Shop Now” integrations, you can drive your business goals and reach a wider audience in 2023.